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- Istrian Boškarin ox – Istrian Malvasia – Salami of Istrian beef and Istrian Malvasia
- Salami made from at least 50% of Istrian beef and Istrian Malvasia.
- Packaged in pairs, a salami pair weighs about 250g.
- All products of the Istriana brand possess the following common characteristics: Natural – Regional – Reliable – Hand-made produce
- About us
The producer of Istriana products is Agency for the Rural Development of Istria (AZRRI) with its headquarters in Pazin.
- AZRRI was founded 2003 and is owned by the County of Istria. AZRRI’s mission is the economic development of Istria’s rural areas by actively supporting the local population in its agro-processing and agro tourism activities through education and the promotion of entrepreneurship. The revitalization of autochthonous Istrian breeds and the combining of traditional flavours and spices with contemporary ones has led to the creation of Istriana – a brand that combines traditional and modern values.
- Mission
Our mission is to position the Istriana brand as a leader of elite autochthonous products from rural Istria to a regional level, a national level and even wider.
- Vision
The Istriana brand promotes simplicity and variety of the Istrian cultural heritage through outstanding autochthonous products and aims to develop Istria economically while preserving the Istrian tradition.
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